Social Media is Marketing Not Sales

Angelo Zammit was born August 31st 1981 at Saint Margaret’s Hospital, Dorchester, Massachusetts to Margaret Donahue and Ralph Zammit; he is the youngest of five siblings. At an early age Angelo developed a knack for writing and found his talent truly lied in music. Angelo would find great success in years to come landing music appearances on hit television shows such as the Entourage, True Blood and most recently the blockbuster film starring Robert De Nero, Wizard of Lies. While success from music opened doors to the modeling industry, Angelo landed a major contract with the famous clothing line Armani and guest appearing alongside the most famous in magazines like Men’s Health, G.Q, Teen Magazine and many more. At only age 16 Angelo found himself with a bright future and impossible to see failure. But there was something Angelo missed about just being ordinary;thoughts crossed his mind that, “is it possible to live a normal life with too much success”, and the short answer was no. He found his own childhood friends and childhood sweetheart now viewing him differently, as if they never grew up with him and he was just some product from television and magazines everyone wanted to get their hands on. Things changed and not for the better, attention and praise was not the reason he sought success. So he packed his bags left Hollywood and back to Boston he went. It wouldn’t be until many years later that Angelo would find his calling, he had a long journey of finding self and his place in the world, “what is my purpose” he would often ask himself. Then it hit him, one day sitting there sparked an idea that would forever change his life. He and his fiancé Amee had just come from C.V.S where they had entered their mobile number into a kiosk in exchange for a reward. The idea was to bring this amazing way of engaging customers and rewarding their loyalty to the small businesses all while being able to text customers with deals, offers, incentives, promotions, events etc. in real time drawing them back in on days they normally wouldn’t have come in to spend money. After all it’s simply marketing and Angelo has been marketing himself his whole life. Thus East Coast Loyalty was Co-Founded January 2015 and is what many now know to be a national multi award winning marketing company. *********** Ami Pancholi was born in Bombay India, currently living in Boston Mass. I came to the states when I was a young lady, age nine. Growing up was very tough for me here. Life was so different when I was in India; It was so easy, so many smiles and laughs amongst my family & friends. We were well established, but that would change once the final move to America was set in stone. My parents did well for a while, but like everything, what goes up must come down and the burden would fall on me. I had to take care of both my younger brother & sister. I had to learn the English language so I could in return teach my siblings & parents. I worked at a very young age to help provide for the family. Age meant nothing in my home, it just meant excuses and my parents accepted none. But that would shape me for who I have become today, the woman writing this short bio. Today, I am a successful business owner of a marketing agency called East Coast Loyalty that I have built into a multi award winning company. I am engaged to my business partner & best friend Angelo Zammit. Today I am what I’ve worked so hard to become, today I am happy, successful and most important, I am free!