Social Media is Marketing Not Sales

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 Contributors: Angelo Zammit & Ami Pancholi are regulars on the Radio Talk Show Price of Business & Co-Founders of the multi award winning marketing agency East Coast Loyalty 

The reason for this article is intended to encourage the small businesses to utilize social media as a way to brand, not in any way to discourage or divert you from it. I am also not saying sales do not come from marketing via social media; I am simply pointing out the obvious and helping you to better understand the intent or true purpose of social media.

You should always go into this without any expectations of making a quick million. Building a strong presence and following takes time and patience. It also requires a lot of knowledge and experience. We all want instant gratification but if your plans are simply that, then take a back seat to the other tens of millions of business owners who feel the same. 99% of you will give up on marketing via social media because of that very reason as well as your lack of understanding the importance of it. But I promise you this; if you stick it out for a good six months to a year then you will see results beyond your imagination.

While sales are transitional, marketing on the other hand is not. Marketing in itself can be a lot of fun and there are plenty of options when it comes to marketing. But you have to ask yourself, what can I afford and am I willing to take the gamble that comes with it? Social media is a cost effective way and a great starting point for any business new or old. Try to remember social media was not intended to be a sales tool, rather a way to build a solid brand, foundation and trust with the people on whom you can influence your potential buyers.

What I mean by that is staying relevant and trendy without being pushy or forceful can go a long way. Try to educate people in a fun way without sounding salesy. It’s annoying and irritating and people will leave your page within seconds if they feel they are being conned into a purchase or being sold on something. If you don’t like it then the odds are, neither do they. Find ways to engage with your particular target market whether that is polling, trivia, asking simple Q&A’s etc. You don’t always need to promote something related to your business to get the attention or results you desire.

Take my company Facebook page East Coast Loyalty for example. We post a lot of promotions but we also have side tabs like “Fan of the Week” and “Sound Cloud” radio interviews we do monthly. Along with that we throw events where we meet the public and offer a grand prize to enter competitions and scavenger hunts locally. We try to have fun with it all, and because of that, the people love us and trust us because they feel they know us beyond business. Your locals are your backbone so befriend them first and sell them later. After all, the people are buying you 99% of the time not what you sell, so the more they know about you and your business the more likely your success.

Remember, nobody has ever built a successful business in a day. Success is built over time with a lot of hard work, dedication, blood, sweat and tears. You will always get back what you put in. That very quote applies not only to business but life in general.

All we are today is because we realized something other business owners have failed to notice. That is that social media is MARKETING, NOT SALES!  

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About Angelo & Ami Zammit 6 Articles
Angelo Zammit was born August 31st 1981 at Saint Margaret’s Hospital, Dorchester, Massachusetts to Margaret Donahue and Ralph Zammit; he is the youngest of five siblings. At an early age Angelo developed a knack for writing and found his talent truly lied in music. Angelo would find great success in years to come landing music appearances on hit television shows such as the Entourage, True Blood and most recently the blockbuster film starring Robert De Nero, Wizard of Lies. While success from music opened doors to the modeling industry, Angelo landed a major contract with the famous clothing line Armani and guest appearing alongside the most famous in magazines like Men’s Health, G.Q, Teen Magazine and many more. At only age 16 Angelo found himself with a bright future and impossible to see failure. But there was something Angelo missed about just being ordinary;thoughts crossed his mind that, “is it possible to live a normal life with too much success”, and the short answer was no. He found his own childhood friends and childhood sweetheart now viewing him differently, as if they never grew up with him and he was just some product from television and magazines everyone wanted to get their hands on. Things changed and not for the better, attention and praise was not the reason he sought success. So he packed his bags left Hollywood and back to Boston he went. It wouldn’t be until many years later that Angelo would find his calling, he had a long journey of finding self and his place in the world, “what is my purpose” he would often ask himself. Then it hit him, one day sitting there sparked an idea that would forever change his life. He and his fiancé Amee had just come from C.V.S where they had entered their mobile number into a kiosk in exchange for a reward. The idea was to bring this amazing way of engaging customers and rewarding their loyalty to the small businesses all while being able to text customers with deals, offers, incentives, promotions, events etc. in real time drawing them back in on days they normally wouldn’t have come in to spend money. After all it’s simply marketing and Angelo has been marketing himself his whole life. Thus East Coast Loyalty was Co-Founded January 2015 and is what many now know to be a national multi award winning marketing company. *********** Ami Pancholi was born in Bombay India, currently living in Boston Mass. I came to the states when I was a young lady, age nine. Growing up was very tough for me here. Life was so different when I was in India; It was so easy, so many smiles and laughs amongst my family & friends. We were well established, but that would change once the final move to America was set in stone. My parents did well for a while, but like everything, what goes up must come down and the burden would fall on me. I had to take care of both my younger brother & sister. I had to learn the English language so I could in return teach my siblings & parents. I worked at a very young age to help provide for the family. Age meant nothing in my home, it just meant excuses and my parents accepted none. But that would shape me for who I have become today, the woman writing this short bio. Today, I am a successful business owner of a marketing agency called East Coast Loyalty that I have built into a multi award winning company. I am engaged to my business partner & best friend Angelo Zammit. Today I am what I’ve worked so hard to become, today I am happy, successful and most important, I am free!

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