The Price of Business Digital Network has a new series of outstanding commentaries from thought leaders. This is one in that series.
The entrepreneurs who were most important in creating what became the world’s best known product, are like those who are described in my book “The Coca-Cola Trail”, People and Places in the history of Coca-Cola. They were pioneers in the early years of soda bottling who believed they had found an opportunity for success, even though the Coca-Cola company initially had little faith in the idea of bottling the beverage. Explore “The Coca-Cola Trail” to learn of the challenges and success of these independent businessmen in their new and rapidly growing industry. The book’s author, Larry Jorgensen is a journalist with extensive experience in print, radio and TV news.
LISTEN TO THE INTERVIEW IN ITS ENTIRETY HERE: