This holiday season, the CESAR® brand is introducing the next generation of matching sweater sets for humans and dogs, and with the help of style expert Clinton Kelly, they’re showing that twinning with your furry friend is no longer a fashion faux “paw.” The new “Twinning” campaign, created by London-based advertising agency AMV BBDO, features a range of DESIGNED BY DOGS™ human and dog sweaters (the dogs truly created the “fetching” designs) that are available to consumers across the globe.
“The holiday season is about celebrating family and making lasting memories with our loved ones, and that includes our four-legged friends,” said Fabio Alings, Global CESAR Brand Director. “The CESAR Twinning campaign is a global campaign that encourages people to create a special, fun-loving moment with their dog to celebrate the holidays together in the most seasonal way.”
Sporting the yuletide trend, Clinton and his Jack Russell Terrier Mary “sleighed” the holiday fashion scene in their sweaters, and Clinton gave his always spot-on fashion advice on Instagram, encouraging all to share in the Twinning trend.
HOW TO GET A TWINNING SWEATER SET
Starting today, pet owners are encouraged to join in on the festive fashion by entering the CESAR brand’s Twinning sweepstakes* to win their own set of matching holiday sweaters. The sweepstakes will run through Wednesday, December 5 at Cesar.com/Twinning.
MORE ABOUT THE TWINNING CAMPAIGN
To create the CESAR brand’s global Twinning campaign, the brand partnered with technologists from MediaMonks, a creative digital production company, to build a Doggy Design Studio agility course that allowed dogs to run, jump and bark their way to the 2018 holiday sweater designs. As seen in the campaign’s video, the dogs’ bark frequencies were stitched onto the sleeves, and the wag of their tails selected the seasonal icons – such as stockings, reindeer and candy canes – to adorn the rest.