INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.
In this episode, we discuss why it is important to track your marketing campaigns and assure that you are calculating each channel’s ROI. In terms of digital marketing, search engine optimization delivers one of the best ROI for nearly all businesses, whether they are smaller companies looking to increase their leads or larger corporations looking to increase their brand visibility. With that said, Google Analytics (GA) is a great tool to track your digital marketing conversions. Within GA, you can set up goals to essentially track conversions and analyze where the highest converting customers are originating from. When it comes to digital marketing, if you are not tracking data, you do not know what is working and are unable to make data-driven marketing decisions to increase your ROI.
Rogers is a regular guest on the Price of Business show.
LISTEN TO THE INTERVIEW IN ITS ENTIRETY HERE:
The Price of Business is one of the longest-running shows of its kind in the country and is in markets coast to coast. The Host, Kevin Price, is a multi-award-winning author, broadcast journalist, and syndicated columnist. Learn more about the show and its digital partners at www.PriceofBusiness.com (scroll down to the bottom of the page).