How To Talk About Long Term Care

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Recently Kevin Price, Host of the nationally syndicated Price of Business show and editor on this website, interviewed Brian Gordon of Gordon Associates, a leading firm when it comes to addressing long term care needs.  

Price and Gordon discuss the very difficult and awkward issue of Long Term Care. The truth is, most people are going to need long term care before they use their life insurance. It is imperative to be prepared.

The Price of Business show notes “Brian Gordon, CLTC and President of Gordon Associates. Brian is a nationally recognized expert on long term care planning solutions. He has worked with financial advisors and clients nationwide for more than 25 years, providing strategically-designed long term care solutions.


“He has been quoted in Huffington Post, The New York Times, Barron’s, Kiplinger and other publications regarding long term care insurance issues and industry trends. In addition, he has trained hundreds of advisors and insurance professionals and conducts CFP Approved courses for CE credit.


“Brian has won numerous industry awards and is currently ranked within the top 5 asset-based producers and top 15 traditional LTCI producers by the American Association for Long Term Care Insurance.”

The Price of Business is one of the longest running shows of its kind in the country and is in markets coast to coast. The Host, Kevin Price, is a multi-award winning author, broadcast journalist, and syndicated columnist. He is Editor at Large for this site.  Learn more about the show and its digital partners at

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