Brides Rely on Social Media More Than Ever

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By The Knot, Special for USDR

The Knot, the #1 wedding brand and marketplace, today released the results of The Knot Social Media Survey 2016. Not only are brides using their mobile devices more often once they get engaged*, they’re also increasing their use of social media. The Knot Social Media Survey 2016 reveals that brides are using social media more than ever to announce their engagement, share moments throughout their wedding planning journey, discover new ideas, connect with vendors, and post their honeymoon experiences after their nuptials.

“Our study confirms that social media isn’t just a distraction from wedding planning—it’s actually influencing wedding decisions in new and different ways,” said Kellie Gould, editor in chief of The Knot. “It’s fascinating to learn that nearly 8 out of 10 couples report implementing an idea they found on social media that they had not previously considered on their own.”

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