For the second consecutive year, Genesis, the official luxury vehicle of the National Football League (NFL), will welcome football fans visiting Minneapolis for the big game at the Super Bowl Experience Driven by Genesis.
“Passion and a focus on perfection are important, shared values between Genesis and the NFL,” said Erwin Raphael, general manager of Genesis Motor America. “That’s why we continue to support the NFL and its ultimate tradition, the Super Bowl.”
Between January 27 and February 3, Genesis plans to welcome as many as 125,000 fans to the Minneapolis Convention Center. A 5400-square foot display of the Genesis G80, G80 Sport and G90 sedans will feature prominently within the Super Bowl Experience Driven by Genesis. In total, there will be four Genesis vehicles in this display and another five positioned strategically throughout the Convention Center.
Throughout the week, football fans will have the chance to interact with, and obtain autographs from, a cadre of former players and Hall of Fame inductees alongside the award-winning Genesis vehicles. On Thursday, Friday and Saturday, SiriusXM will broadcast Fantasy Sports Radio and NFL Radio live from the display space.
Also, on Super Bowl Sunday, over 6,000 VIP Super Bowl ticket holders will tailgate at the historical Armory, just a couple blocks away from the stadium. Attendees will have the chance to experience Genesis vehicles in the Genesis Lounge and enjoy a special musical performance by Kelly Clarkson.
Genesis Motor America
Genesis Motor America, headquartered in Fountain Valley, Calif., distributes, markets and services Genesis vehicles in the United States. Genesis is a global luxury automotive brand that delivers the highest standards of performance, design and innovation. A total of six new Genesis models will launch by 2021 and will compete with the world’s most renowned luxury car brands. All Genesis vehicles sold in the U.S. are covered by an industry-leading warranty with enhanced roadside assistance and concierge services.