Negative Campaign Ads How Effective it is?

Reading Time: < 1 minute

By Vanderbilt University, Special for USDR

John Geer, Distinguished Professor of Political Science, can comment on the effectiveness of political television advertisements, political polls and all aspects of the 2016 presidential election. He is a widely quoted expert on negative campaign advertising and the author of In Defense of Negativity: Attacks Ads in Presidential Campaigns. Geer co-chairs Vanderbilt’s Center for the Study of Democratic Institutions and the Vanderbilt Poll, which provides a non-partisan and scientifically based reading of public opinion within the state of Tennessee and Nashville. He is currently working on a series of projects that looks at the news media’s coverage of attack advertising and how negativity may help voters make better choices.

Geer defines negativity as any criticism leveled by one candidate against another during a campaign and shows empirically that the frequency of attack in presidential ads by both Democrats and Republicans has been on the rise the last 40 years. They have been part of presidential campaigns since 1952. The difference during the 1980s and later was that the media became much more interested in reporting about campaign strategies, including running negative ads.

Negative political ad expert John Geer on Attack Ads and Media/CampaignSpending

Geer has provided extensive commentary in the news media on politics, including live national interviews for FOX, CNN, NBC, CBS, MSNBC, ABC, and NPR. Geer has written op-ed pieces for Politico,The Washington Post, Los Angeles Times, USA Today, and theChicago Tribune.

Vanderbilt has a 24/7 HD TV and radio studio. Use of the studio with Vanderbilt experts is free, other than reserving fiber time.

SOURCE Vanderbilt University

Share This:

About kevin 1562 Articles
No articles on this site should be construed as the opinion of Do your homework, get expert advice before following the advice on this or any other site.

Be the first to comment

Leave a Reply

Your email address will not be published.