How Americans Use Their Beds

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Americans are increasingly doing more and more in their beds, but it’s not what you may be thinking. The “Elevate Your Sleep” survey found people aren’t just sleeping in their beds, they’re reading, watching TV, working and relaxing, but the problem is they’re having trouble getting comfortable.

“The lounging that was once done from the comfort of our living rooms has shifted over to our bedrooms,” said Elizabeth Mayhew, lifestyle expert. “There’s a great sense of ease and convenience in being able to catch up on missed TV shows, watch a movie or work from your bed before drifting off.”

The survey, conducted by The Saatva Company, an exclusively online luxury mattress company, found that many Americans are doing lots of daily activities from their beds and they would like to do more.

  • Americans reported doing daily activities in bed including watching a TV show/movie (66%), browsing the internet (60%), checking email (57%), checking social media accounts (54%) and reading (40%)
  • 73% say there is no place they would rather unwind than in their own bed
  • 60% agree they would rather watch a show/movie in their bed than on the couch
  • 45% wish they could do more daily activities in bed

The biggest challenge though is getting comfortable. And, overall, the position people sleep in makes a difference in how rested they feel in the morning.

  • 66% agree the hardest part of doing daily activities in their bed is getting comfortable
  • 85% say the position they sleep in determines how restful they feel when they wake up

As the bed becomes a place for more than just sleeping, Americans are looking to adjustable bases to make their beds more comfortable for these activities and for helping them get into the perfect position. The survey found that 60% are interested in a bed that helps them rest or relax in a variety of positions. Additionally, over half (55%) of those who responded to the survey have considered purchasing an adjustable bed.

With this in mind, The Saatva Company developed and launched the Lineal Adjustable Base, designed to glide into the best positions for sleeping and for lifestyle needs such as binge-watching the family’s favorite show.

“The bed has increasingly become about more than just sleeping,” said Ron Rudzin, CEO, The Saatva Company. “Consumers are doing everything from working to watching TV to online shopping in their beds and we’re here to elevate their comfort and take their experience to the next level.”

The Lineal complements the Saatva family of brands, including the Saatva innerspring, the Loom & Leaf memory foam mattress and the 100% natural latex Zenhaven mattress. It is also compatible with other mattresses that fit an adjustable base.

Survey Methodology

The “Elevate Your Sleep” survey was conducted by Toluna, a research insights company. Research findings are based on a representative sample of 1,000 Americans who are over 18. These respondents were asked their attitudes, opinions and behaviors about sleep and adjustable beds. The survey was fielded in May 2017 through Toluna’s online panel.

About The Saatva Company

The Saatva Company is the largest and most successful online retailer of luxury mattresses in the United States. The company is devoted to building customer relationships based on providing the most honest, efficient and courteous buying experience over a lifetime of mattress purchases. The Saatva Company designs and delivers luxury mattresses and its exclusive Lineal Adjustable Base through 18 U.S. and Canadian-based factories and 136 delivery centers. Unlike most other online mattress sites, The Saatva Company delivers and sets up all of its ultra-luxury products in the customers’ home, creating a hassle-free buying experience. By cutting out the middleman and retail store markups in the traditional supply chain, the company is able to provide a luxury product at dramatically lower prices.

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SOURCE The Saatva Company

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