Forty-four percent (44%) of social media users still have a negative opinion of Facebook because of the Cambridge Analytica data breach, according to a new survey from The Manifest, a business news and how-to website.
In March 2018, news broke that political consulting firm Cambridge Analytica acquired and used 50 million Facebook users’ personal data without their express permission.
People became distrustful of Facebook because of Cambridge Analytica, and Facebook has not gained back some users’ trust.
“Facebook really tried to give an image that this type of thing wasn’t happening, that their data was safe,” said Steve Pearson, CEO of Friendemic, an online reputation company. “To see something like this come out, it was a blow to many consumers who were otherwise trusting.”
People view Facebook more negatively since the Cambridge Analytica data breach, but that doesn’t mean the scandal deterred people from using the platform.
People Still Use Facebook, Despite Negative Opinion
The Cambridge Analytica scandal didn’t permanently affect people’s use of Facebook.
Although people still view Facebook negatively, just 37% use Facebook less often than they did before the data breach.
“While they may say they have concerns, I don’t think it’s been enough for many of them to use Facebook less,” said Chad Richards, vice president of social media services at Firebelly Marketing, a social media marketing agency. “That ‘Quit Facebook’ movement lost steam.”
People are still upset with Facebook but not enough to leave it.
Some businesses, too, still value Facebook and use it as often as before the breach.
“We continue to use Facebook as frequently as we did before,” said Katharine Pebworth, a digital marketer at Alexander Advertising. “We haven’t seen a huge difference in our engagement rates and continue to incorporate Facebook into all our digital marketing campaigns and strategies.”