The Most Trusted Brands to Americans in 2019

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Research and strategy consultancy Lifestory Research announced the results of the annual America’s Most Trusted® Study today, a ranking of the most trusted brands in consumers’ lives.  In the seventh year, more than 30,000 people rated over 300 brands to determine the most trusted brands.

“Our research shows that the brands that put people at the center of their business are earning trust,” said Eric Snider, President of Lifestory Research. “Brands that score high in our Trust Index understand that trust is foundational to business success.  These brands operate with a pre-purchase focus in which they seek ways to convey capability, benevolence, and integrity – the bedrock conditions of trust. Because our research is determined by consumer opinions on brand trust, we uncover critical differences and insights when comparing brands.  America’s Most Trusted® helps leaders understand their brand within their competitive field and provides them with a practical framework for building trust and unlocking new sources of growth.”

America’s Most Trusted® is a study of people that are actively shopping or considering a product and have formed an opinion of the brand. The program of research occurs throughout the year, with results published annually and are highly reliable statistically. This year’s study includes the trust of paint, television, faucet, dishwasher, home builder, computer, window, vacuum, laundry appliance, mattress, active adult resort builder, HVAC system, refrigerator, and residential real estate brokerage brands.

America’s Most Trusted® brands* (in each product category) are:

  • Sherwin-Williams (Paint)
  • Samsung (Television)
  • Moen (Faucet)
  • Bosch (Dishwasher)
  • Taylor Morrison (Home Builder)
  • Apple (Computer)
  • Andersen (Window)
  • Dyson (Vacuum)
  • Maytag (Laundry)
  • Tempur-Pedic (Mattress)
  • Trilogy by Shea Homes (Active Adult Resort Builder)
  • Trane (HVAC System)
  • Bosch (Refrigerator)
  • Sotheby’s International Realty (Residential Brokerage)

Methodology
To identify America’s Most Trusted®, Lifestory Research conducts an ongoing annual survey in which people anonymously assess the trust they have in brands they encounter during their active search for specific products. Lifestory Research surveys people using well established social science research practices. America’s Most Trusted® is a consumer-based research program based on the opinions of thousands of people familiar with the brands in the study.

Trust is calculated based on the Lifestory Research Net Trust Quotient Score. This score includes three levels of consumer trust: “advocates,” a customer who feels a significant trust toward the brand; “neutrals,” those who have a moderate level of trust in a brand; and “antagonists,” those who do not trust a brand. The rankings are based on the Net Trust Index Quotient Score.

About Lifestory Research®
Great leaders, companies, and brands know that great ideas are only effective if they move people toward action. Lifestory is an independent, science-driven agency that ignites relationships between companies and their customers, between organizations and their team members, and between leaders and their supporters. Our work is centered on the scientific investigation and application of influence practices that produce significant outcomes. We apply psychological and behavioral science techniques to identify and develop scientifically-grounded strategies that move people toward products, thoughts, brands, and organizations.

America’s Most Trusted® is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. The approach used to capture the opinions of people seeks to adhere to the highest quality standards of consumer insight.

For more information, please visit www.lifestoryresearch.com

Detailed Brand Product Rankings
People trust brands that meet or exceed expectations. When a brand performs as someone expects, trust in the brand grows.  When trust is high, it acts as a multiplier, elevating and improving every dimension of how a consumer sees and acts toward the brand. The America’s Most Trusted® Study measures brand trust in fourteen product classes in which the most recognized brands are evaluated by people actively considering a product.

Most Trusted New Home Builder Brand
What is the most trusted new home builder brand? Taylor Morrison received the highest numerical score in the Lifestory Research 2019 America’s Most Trusted® Home Builder study.  This is the fourth consecutive year Taylor Morrison has received the award. Results are based on 38,447 opinions of people actively shopping for a new construction home. The Top 5 most trusted home builder brands in 2019

(1)   Taylor Morrison

(2)   William Lyon

(3)   Toll Brothers

(4)   Woodside

(5)   Brookfield

Brands in the 2019 America’s Most Trusted® Home Builder study included Ashton WoodsBeazer HomesBrookfield Homes, Century Communities, Dan Ryan Builders, David Weekley Homes, DR Horton, Drees HomesGehan Homes, Highland Homes, KB Home, K. Hovnanian Homes, Lennar, LGI Homes, Mattamy Homes, Meritage Homes, MI Homes, Perry Homes, Pulte Homes, Richmond American, Ryan HomesShea HomesTaylor Morrison, The New Home Company, Toll Brothers, TRI Pointe Homes, William Lyon Homes, and Woodside Homes.

Most Trusted Active Adult Resort Builder Brand
What is the most trusted active adult (55 plus) new home brand? Trilogy ranks highest in trust among active adult resort home builder brands. Trilogy by Shea Homes achieved the highest Net Trust Quotient Score among the nationally recognized brands in the study and is identified as the Lifestory Research 2019 America’s Most Trusted® Active Adult Resort Builder Brand.  This is the seventh consecutive year Trilogy has received the award.

The study is based on 11,534 opinions of people over the age of 50, actively shopping for a new active adult resort home (55 plus community). To qualify to participate in the study, participants must have indicated that they were aware of specific brands, over the age of 50, and actively shopping for a new active adult resort 55 plus home. Participants completed several questions including motivational drivers, demographic characteristics, and brand equity measures.

Brands in the 2019 America’s Most Trusted® Home Active Adult Resort Builder study included Del Webb, Four Seasons by K. Hovnanian Homes, Lennar, Pulte Homes, Taylor Morrison, Toll Brothers, Trilogy by Shea Homes, and the Villages of Sumter Lake.

Most Trusted Faucet Brand
What is the most trusted home faucet brand? Moen achieved the highest Net Trust Quotient Score among the nationally recognized brands in the study and as a result has earned the Lifestory Research 2019 America’s Most Trusted® Faucet Brand award. This is the fourth consecutive year Moen has received the award.

The Top 5 most trusted faucet brands in 2019

(1)   Moen

(2)   Kohler

(3)   Grohe

(4)   Delta

(5)   Pfister

Brands in the 2019 America’s Most Trusted® Faucet Study included American Standard, Delta, Grohe, Kohler, Moen, Peerless, Pfister, and Sterling. Results based on 12,264 opinions of people actively considering the purchase of a new faucet.

Most Trusted Computer Brand
What is the most trusted home personal computer brand? Apple achieved the highest Net Trust Quotient Score among the nationally recognized brands in the study and is the Lifestory Research 2019 America’s Most Trusted® Computer Brand.

The Top 5 most trusted computer brands in 2019

(1)   Apple

(2)   Microsoft

(3)   HP

(4)   Samsung

(5)   Dell

Brands in the 2019 America’s Most Trusted® Computer study included Apple, Acer, Asus, Dell, HP, Lenovo, Microsoft, Samsung, and Toshiba. Survey results based on 11,718 people actively considering the purchase of a new computer.

Most Trusted Dishwasher Brand
What is the most trusted home dishwasher brand? Based on 9,950 opinions of people actively shopping for a new kitchen dishwasher, Bosch achieved the highest Net Trust Quotient Score among the nationally recognized brands in the study and is awarded the Lifestory Research 2019 America’s Most Trusted® Dishwasher.

The Top 5 most trusted kitchen dishwasher brands in 2019

(1)   Bosch

(2)   Maytag

(3)   Samsung

(4)   KitchenAid

(5)   Whirlpool

Brands in the 2019 America’s Most Trusted® Dishwasher study included Amana, Bosch, Frigidaire, GE, Kenmore, KitchenAid, LG, Maytag, Samsung, and Whirlpool.

Most Trusted HVAC Brand
What is the most trusted home HVAC (Heating, Ventilation, and Air Conditioning) brand? Based on 11,844 opinions of people actively shopping for a new HVAC system, Trane achieved the highest Net Trust Quotient Score among the nationally recognized brands in the study and for the fifth consecutive year awarded the Lifestory Research 2019 America’s Most Trusted® HVAC Brand.

The Top 5 most trusted kitchen dishwasher brands in 2019

(1)   Trane

(2)   Carrier

(3)   Whirlpool

(4)   Lennox

(5)   Rheem

Brands in the 2019 America’s Most Trusted® HVAC study included Amana, American Standard, Bryant, Carrier, Goodman, Heil, LennoxRheem, Rudd, Trane, Whirlpool, and York..

Most Trusted Laundry Appliance Brand
What is the most trusted home laundry appliance brand? Based on 9,630 opinions of people actively shopping for a laundry appliance, Maytag achieved the highest Net Trust Quotient Score among the nationally recognized brands in the study and is the Lifestory Research 2019 America’s Most Trusted® Laundry Appliance Brand.

The Top 5 most trusted laundry appliance brands in 2019

(1)   Maytag

(2)   Whirlpool

(3)   Samsung

(4)   LG

(5)   GE

Brands in the 2019 America’s Most Trusted® Laundry Appliance study included Amana, Electrolux, Frigidaire, GE, Kenmore, LG, Maytag, Samsung, and Whirlpool.

Most Trusted Mattress Brand 
What is the most trusted mattress bed brand? Based on 19,755 opinions of people actively shopping for a mattress bed, Tempur-Pedic achieved the highest Net Trust Quotient Score among the nationally recognized brands in the study and is recognized as the Lifestory Research 2019 America’s Most Trusted® Mattress Brand.

The Top 5 most trusted mattress bed brands in 2019

(1)   Tempur-Pedic

(2)   Serta

(3)   Sealy

(4)   Stearns & Foster

(5)   Beautyrest

Brands in the 2019 America’s Most Trusted® Mattress study included Beautyrest, BeautySleep, Casper, Leesa, Purple, Saatva, Sealy, Select Comfort, Serta, Simmons, Spring Air, Stearns & Foster, Tempur-Pedic, and Tuft & Needle.

Most Trusted Paint Brand
What is the most trusted home paint brand? Based on 19,929 opinions of people actively shopping for paint, Sherwin-Williams achieved the highest Net Trust Quotient Score among the nationally recognized brands in the study and is awarded the Lifestory Research 2019 America’s Most Trusted® Paint Brand.  This is the fourth consecutive year Sherwin-Williams has received the award.

The Top 5 most trusted paint brands in 2019

(1)   Sherwin-Williams

(2)   Behr

(3)   Kilz

(4)   Benjamin Moore

(5)   Valspar

Brands in the 2019 America’s Most Trusted® Paint study included Behr, Benjamin Moore, Duron, Dutch Boy, Glidden, Kelly Moore, Kilz, Olympic, Pittsburg Paint, Pratt & Lambert, Royal, Sherwin-Williams, and Valspar.

Most Trusted Refrigerator Brand
What is the most trusted home refrigerator brand? Based on 10,590 opinions of people actively shopping for a refrigerator, Bosch achieved the highest Net Trust Quotient Score among the nationally recognized brands in the study and is identified as the Lifestory Research 2019 America’s Most Trusted® Refrigerator Brand.

The Top 5 most trusted refrigerator brands in 2019

(1)   Bosch

(2)   Maytag

(3)   Samsung

(4)   Whirlpool

(5)   KitchenAid

Brands in the 2019 America’s Most Trusted® Refrigerator study included Amana, Bosch, Frigidaire, GE, Kenmore, KitchenAid, LG, Maytag, Samsung, and Whirlpool.

Most Trusted Television Brand
What is the most trusted home television brand? Based on 9,008 opinions of people actively shopping for a television, Samsung achieved the highest Net Trust Quotient Score among the nationally recognized brands in the study and is the Lifestory Research 2019 America’s Most Trusted® Television Brand.

The Top 5 most trusted television brands in 2019

(1)   Samsung

(2)   Sony

(3)   LG

(4)   Panasonic

(5)   Vizio

Brands in the 2019 America’s Most Trusted® Television study included Hitachi, LG, Panasonic, Samsung, Sharp, Sony, Toshiba, and Vizio.

Most Trusted Vacuum Brand
What is the most trusted vacuum cleaner brand? Based on 11,880 opinions of people actively shopping for a vacuum, Dyson achieved the highest Net Trust Quotient Score among the nationally recognized brands in the study and is awarded the Lifestory Research 2019 America’s Most Trusted® Vacuum Brand.

The Top 5 most trusted vacuum brands in 2019

(1)   Dyson

(2)   Electrolux

(3)   Hoover

(4)   Shark

(5)   Samsung

Brands in the 2019 America’s Most Trusted® Vacuum study included Dyson, Electrolux, Hoover, Shark, Samsung, Oreck, Bissell, Kenmore, Eureka, and Dirt Devil.

Most Trusted Window Brand
What is the most trusted home window and glass brand? Based on 7,618 opinions of people actively shopping for a window, Andersen achieved the highest Net Trust Quotient Score among the nationally recognized brands in the study and is recognized as the Lifestory Research 2019 America’s Most Trusted® Window Brand.

The Top 5 most trusted window brands in 2019

(1)   Andersen

(2)   Pella

(3)   American Craftsman

(4)   Weather Shield

(5)   Milgard

Brands in the 2019 America’s Most Trusted® Window study included Andersen, American Craftsman, Champion, JELD-WEN, Marvin, Milgard, Pella, and Weather Shield.

Most Trusted Residential Real Estate Brokerage Brand
What is the most trusted residential real estate brokerage brand? Based on 12,996 opinions of people actively shopping for a new home, Sotheby’s International Realty achieved the highest Net Trust Quotient Score among the nationally recognized brands in the study and is recognized as the Lifestory Research 2019 America’s Most Trusted® Residential Real Estate Brokerage Brand.

The Top 5 most trusted residential real estate brokerage brands in 2019

(1)   Sotheby’s International Realty

(2)   Berkshire Hathaway Home Services

(3)   Keller Williams Realty

(4)   Better Homes and Gardens Real Estate

(5)   Century 21 Real Estate

Brands in the 2019 America’s Most Trusted® Residential Real Estate Brokerage study included Berkshire Hathaway Home Services, Better Homes and Gardens Real Estate, Century 21 Real Estate, Coldwell Banker Real Estate, ERA Real Estate, Keller Williams Realty, Prudential Realty, ReMax Real Estate, and Sotheby’s International Realty.

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