Impulse Buying: What Makes The Customer Bite The Bait?

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Contributors: Angelo Zammit & Ami Pancholi

Co-Founders of East Coast Loyalty

Impulse Shopping: Welcome To The World Of Marketing Tactics

You ever find yourself looking online and boom, that’s when it happens! You see a product ad and make an instant purchase, yes me too. It even happens when I’m walking through a mall and see those little kiosk stands that have those annoying employees or business owners attacking you mid stride trying to sell you on the most pointless items in the world, usually a hair straightener or crystal structure of some shape with you and your loved ones faces engraved in it. Most times we just give a wave and keep it moving as if we didn’t notice their aggressive selling tactics. Still, what about when you actually stop to make a purchase? What is it that makes us impulsively buy?

Impulse Buying Facts:

Like nearly 60% of my like minded shoppers, I too have caved in to the temptation of the spontaneous purchase. A well tested and tried and proving marketing tactic, impulse buying is a strategy retailors have counted on for decades. All your biggest brands have strategically placed the very affordable candies, drinks and chips right around the checkout lane since the 1950s. Funny isn’t it? Those well-placed point-of-purchase displays are most likely when you are to remember you need a new pair of glasses.

People who shop for the fun of it are more likely to buy on impulse. Yes, some people just buy for pleasure, the simple fact that they can so they will kind of an attitude. That is another form of impulse shopping that happens more often than not. I mean, take a good look around your house right now, how much stuff is just laying around that you actually don’t even need or that is thrown in your kitchen draw never to be seen again?

I could go on forever with a strong list of facts as to what makes a customer purchase impulsively, but I just wanted to name a few without boring you or losing your attention. I can imagine by now you can see that marketing has a lot to do with it as well as the human instants and human behavior.


“Millennials were the most likely to buy on impulse for themselves, while 30-to-49-year-olds were the most likely to make an unplanned purchase for a child. Senior citizens were most likely to make an impulse purchase for their spouse or partner, the study found.”

Why Consumers purchase On Impulse:

According to statistics, 88 percent of the total impulse purchases are created primarily because the items are on sale. That’s just stating the obvious. Another well-known fact is that sports equipment along with jewelry items are purchased more on impulse as compared to footwear and body care products. You can also assume that impulse shopping will decrease if you have already planned a shopping spree. In this case, impulse shopping now drops 13%. You may also perceive that those shoppers who pay a visit to their local corner store by car rather than foot are more likely to make an unpremeditated purchase. This even clasps 44 percent of the possibility.

What’s The Bottom Line?

I guess in the end we have all been a victim at one point or another to impulse buying. And that’s ok, whether we were in dire need of what we purchased or if it were simply because we felt we needed an extra pair of socks on the way through the checkout line.

I myself just always wondered what it was that made me act as if it couldn’t wait and it had to be now; I just have to have whatever it is at that very moment. I mean, when it comes to other important things I actually do need for basic survival like food perhaps or clothing, I will always be sure to plan accordingly putting my bills ahead of my needs. Yet, I still struggle like the rest of the population with that little trigger in the back of my mind that says, BUY NOW!!!!!

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About Angelo & Ami Zammit 6 Articles
Angelo Zammit was born August 31st 1981 at Saint Margaret’s Hospital, Dorchester, Massachusetts to Margaret Donahue and Ralph Zammit; he is the youngest of five siblings. At an early age Angelo developed a knack for writing and found his talent truly lied in music. Angelo would find great success in years to come landing music appearances on hit television shows such as the Entourage, True Blood and most recently the blockbuster film starring Robert De Nero, Wizard of Lies. While success from music opened doors to the modeling industry, Angelo landed a major contract with the famous clothing line Armani and guest appearing alongside the most famous in magazines like Men’s Health, G.Q, Teen Magazine and many more. At only age 16 Angelo found himself with a bright future and impossible to see failure. But there was something Angelo missed about just being ordinary;thoughts crossed his mind that, “is it possible to live a normal life with too much success”, and the short answer was no. He found his own childhood friends and childhood sweetheart now viewing him differently, as if they never grew up with him and he was just some product from television and magazines everyone wanted to get their hands on. Things changed and not for the better, attention and praise was not the reason he sought success. So he packed his bags left Hollywood and back to Boston he went. It wouldn’t be until many years later that Angelo would find his calling, he had a long journey of finding self and his place in the world, “what is my purpose” he would often ask himself. Then it hit him, one day sitting there sparked an idea that would forever change his life. He and his fiancé Amee had just come from C.V.S where they had entered their mobile number into a kiosk in exchange for a reward. The idea was to bring this amazing way of engaging customers and rewarding their loyalty to the small businesses all while being able to text customers with deals, offers, incentives, promotions, events etc. in real time drawing them back in on days they normally wouldn’t have come in to spend money. After all it’s simply marketing and Angelo has been marketing himself his whole life. Thus East Coast Loyalty was Co-Founded January 2015 and is what many now know to be a national multi award winning marketing company. *********** Ami Pancholi was born in Bombay India, currently living in Boston Mass. I came to the states when I was a young lady, age nine. Growing up was very tough for me here. Life was so different when I was in India; It was so easy, so many smiles and laughs amongst my family & friends. We were well established, but that would change once the final move to America was set in stone. My parents did well for a while, but like everything, what goes up must come down and the burden would fall on me. I had to take care of both my younger brother & sister. I had to learn the English language so I could in return teach my siblings & parents. I worked at a very young age to help provide for the family. Age meant nothing in my home, it just meant excuses and my parents accepted none. But that would shape me for who I have become today, the woman writing this short bio. Today, I am a successful business owner of a marketing agency called East Coast Loyalty that I have built into a multi award winning company. I am engaged to my business partner & best friend Angelo Zammit. Today I am what I’ve worked so hard to become, today I am happy, successful and most important, I am free!

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