A Story of Triumph and Transformation

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Have you ever stopped to consider the potential barricading within? A potential that could be unleashed, if only we could overcome our self-limiting thoughts?

Meet Maria who like many was trapped, chained by her own self-doubting thoughts. Born and raised in a neighborhood where dreams were often squashed before they could even take flight, Maria was no stranger to the feeling of being boxed in.

Yet, Maria had a spark in her. A spark that was fueled by her dreams of a better tomorrow, not just for herself, but for her community. She knew that to achieve her highest goals, she needed to shatter the shackles of her self-limiting thoughts.

Her journey wasn’t easy. Each step was a rigorous exercise in courage and self-belief, but she knew that she had to pave the way for other women like her – other women who were struggling under the heavy weight of their own self-doubt.

Maria began by identifying these self-limiting thoughts. She recognized them, acknowledged them, and then set about challenging them. Each negative thought was met with a positive affirmation, a belief in her abilities, and her potential.

With each doubting whisper, she would counter with a resounding shout of self-confidence. Slowly, but surely, Maria began to see a change. Not just in her mindset, but in her life. Opportunities began to knock, doors started to open.

Her story serves as an inspiration to us all, who are often caught in the crossfire of societal expectations and self-doubt. Maria’s story shows us that with the right mindset and a firm belief in oneself, the highest of goals are within reach.

So, let’s start our journey of breaking free from our self-limiting thoughts. Let’s remember Maria, and the many women like her, who found the courage to believe in themselves and in doing so, inspired others to do the same.

It’s time to unlock your own potential. Believe in yourself, overcome self-doubt, and reach for the stars.

Joia Jefferson Nuri has a keen intuition for helping women of color executives achieve their goals. Her training as a coach in executive Leadership and public speaking has sharpened her ability to understand and support clients clarify their objectives. Joia helps her clients build a toolkit to battle their destructive inner critic, allowing them to rise from their zone of excellence to their zone of genius. Trained in the rubric of positive psychology, her techniques put clients in touch with their inner critic so they can quiet it. As a leadership coach, her ultimate goal is to help clients understand their worth, maximize their abilities, and live the lives they see for themselves. Joia’s signature executive team-building and inner critic workshops assist companies, social change groups, and women’s organizations to maximize their Leadership while aligning their values and practices.

Before coaching, she was a human rights communication strategist for Harry Belafonte and Danny Glover, TransAfrica, The Institute for Policy Studies, and Truly Living Well Center for Urban Agriculture. As a communication strategist, she testified before Congress on Haiti Relief and co-wrote Congressional Testimony for Danny Glover. Joia Nuri has co-written, edited, and coached 14 TEDx Talks, including one for herself. She was honored to be invited to deliver the keynote address in Vienna, Austria, before the 53 nations of the Organization for Security and Cooperation in Europe (OSCE).

Her communications career at NBC News was one of the first women hired as a technician. Her move to CBS News made her the first Black woman to serve as Technical Director of the CBS Evening News and Face The Nation. She also worked as a senior producer at NPR, PBS, and C-SPAN.

Her public speaking training began with her father, a classical baritone. Later, her training continued with Shakespearean actress Naomi Jacobson. Joia has performed voiceovers for documentaries on Civil Rights icon John Lewis, ballet dancer Misty Copeland, filmmaker Ava Duverney, and Secretary of State Hilary Clinton.

Joia Nuri’s early career was in network newsrooms, where she was the first Black woman to be Technical Director of the CBS Evening News and Face the Nation. She also worked as a senior producer at PBS, NPR, and C-Span.She applies her experience, intuition, and training to help each client achieve true Leadership. Today, she is coaching government, education, corporations, and philanthropy leaders.

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