4 Essential Lessons “Hustlers” & Business Startups Can Learn From Frank Sell

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Many millennial businesses startups always find themselves between a rock and a hard place in their bid to scale or build their brand. The dilemma is usually on what bearing to take to achieve career and financial freedom. Research has shown that 21.5% of startups fail in their first year, while 30% fail in their second year. 

This article shares the secret from Frank Sell that will push your hustle, brand, or business to the next level. 

Frank Sell At A Glance

Frank Sell is the Chief Executive Officer of Home of The Hustle, the official coffee company of the American dream. He is recognized as the cognitive dissonance of his current situation and took action to pursue his dream of freedom. Frank began like any other entrepreneur. He understood the norm, ‘get good grades, go to college or get a trade.’ Surprisingly, Frank chose the latter. 

He taught himself how to trade and applied the techniques and principles he learned from watching a $100vhs tape. Sooner than later, his brand was conquering the market like bush fire. His products, such as their essential brew and Nitro latte, have had massive success in the market. Today Frank sell has earned millions of dollars from his business. But what is the secret that business startups can borrow?

  • Risk-Taking

Entrepreneurs are risk-takers. Frank Sell quit his job when he was twenty-seven years old. That is when he decided to start his own business. This move was a significant risk but finally bore fruits. Taking calculated risks as an entrepreneur can be very rewarding. It will help you learn new skills and evolve already existing ones. Additionally, the fear of failure gets wiped out once you embrace a risk-taking culture. Also, taking calculated risks will help you become a creative thinker, define your true objectives and boost your self-confidence. 

  • Persistence

Persistency is the key to success. For over twenty years, Frank Sell has been in his craft. And guess what he has been able to achieve financial as well as career freedom. Persistence has many benefits. One of the benefits is that it will help you master your skills, making you an expert. Through persistence, you will be able to achieve results and be a role model. This quality will teach you the value of success. Additionally, you will learn your weaknesses and allow you to achieve anything you set your heart on. Persistence helped Frank Sell create a life he desired. 

  • Taking Action

Having a fabulous dream is a good thing. However, taking action to make your dream come true is something different. As a self-made entrepreneur, Frank Sell took a good look at his situation and decided to take action in pursuit of his dreams of freedom. This man is proof that anyone can succeed if they take action to achieve their dreams. He has earned millions with his own hands. 

  • Hard Work

It was once said that hard work beats talent if talent doesn’t work hard. That is true. With his own hands, Frank Sell has learned to be hardworking. This character has led to his self-development and has gained a reputation as a reliable person. His hard work is now benefiting others since he encourages others to do what it takes to get their dreams out of their minds and make them a reality. Additionally, he inspires freedom-seeking men and women while providing a world-class product that they affectionately call The Official Coffee of The American Dream. His brand is making a difference by bringing hope to others. 


The above tips by Frank Sell will help you move to the next level in your quest to disrupt your market. For more information on how to make it as an entrepreneur, feel free to connect with Frank from his social media:

Facebook: @homeofthehustle/@frankselljr

Instagram: @frankselljr/@realhomeofthehustle

Youtube: @homeofthehustle
Website: www.getshitdonecoffee.co

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