How the Various Generations Snack

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For National Snack Day today, Frito-Lay, the snack division of PepsiCo, is celebrating America’s love of snacks by revealing the most common snack “profiles” across America. And, when asked the simple question “what snacks would you bring to a party?” Americans showed their snack preferences differ greatly depending on where they’re from and their age.

National Snack Day is an official holiday dedicated to celebrating snacking and there’s no denying that Americans love their snacks. Two thirds of consumers polled for the U.S. Snack Index purchase snacks at least once a week and nearly all purchase snacks at least once a month.

“National Snack Day is a perfect occasion for Frito-Lay to engage with consumers and see how they would define their persona when it came to the types of snacks they bring to a party,” said Steven Williams, senior vice president of sales, chief commercial officer, Frito-Lay North America. “From the Daredevil Foodie snackers looking for a little spice or an unexpected flavor, to The Traditionalist who goes for the classic and timeless options – National Snack Day is a celebration of all types of snackers.”

Through the U.S. Snack Index poll, consumers chose one of four profiles – Daredevil Foodie, The Traditionalist, Sweet Tooth and Last-Minute Friend.

U.S. Snack Index Key Insights

  • The Traditionalist is the most common. They have classic style and prefer options like potato chips or nuts and seeds. They’re also most likely to be based in New York or California, and the only area where Traditionalists weren’t the most-common snackers hail from Colorado.
  • The Daredevil Foodie is the second most popular profile and goes above and beyond to turn every dining experience into an adventure. One in four people describe themselves as Daredevil Foodies, and these snackers tend to be young adults and love cheesy flavors as well as bold, spicy flavors.
  • Daredevil Foodie snackers also live in cities like DallasAtlantaHoustonMiami and L.A.
  • A preference for sweets came in third, particularly in Texas and MichiganSweet Tooth snackers love candy and cookies, but two in five still choose potato chips as a top snack they bring to a party.
  • And in last, only 9 percent of Americans admit to being the Last-Minute Friend who stops at the grocery store en route to the party. But their most popular snack to pick up? One out of four say popcorn. They’re also most likely to live in Illinois.

“While the flavors and types of snacks people go for can vary, snacks bring people together. This National Snack Day, we hope all Americans can take a minute to enjoy their favorites with friends and family,” Williams added.

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